01
Paper, ink, metal
Light warm surfaces, dark ink typography and restrained antique-gold accents.
Brand System
A restrained identity for an engineering-led company.
The modern THOM site uses a paper-and-ink editorial system, warm metallic accents and precise technical imagery. The brand should feel engineered, premium and credible — never futuristic for its own sake.
THOM identity
Paper. Ink. Metal. Architecture.
The public identity is built around high-contrast black and white, restrained THOM gold, large engineered typography and technical or architectural imagery that does the visual work.
Brand rule
Make the technology feel physical.
Motion, typography and imagery should reinforce engineering precision and architectural confidence rather than add futuristic decoration.
01
Visual principles
The rules that keep every public touchpoint coherent.
02
Engineering imagery first
Lead with public-safe CAD-derived renders, exterior product views, controlled application visuals and comparison graphics. Detailed internal geometry stays off the open site.
03
Minimal motion, purposeful interaction
Movement should explain assembly and hierarchy rather than decorate the page.
04
No unsupported visual implication
Illustrative renders must not be presented as completed projects or evidence of field performance.
02
Type direction
The next visible brand decision.
01
Headline voice
Select a distinctive display face that adds authority without becoming architectural cliché or sci-fi typography.
02
Body & interface
Keep a neutral, highly legible sans for longer copy, controls and evidence data.
03
Numbers
Use tabular figures wherever pricing, testing and performance data are compared.
The legacy downloadable branding pack remains available internally. This page defines the modern public-facing direction while headline type is still awaiting final sign-off.
Next step
Make every asset feel like the same company.
Use the modern site as the reference point for new public-facing creative.
Choose your next step